After Hurricane Katrina, feelings of anger and helplessness ran deep in the previously politically disengaged population of New Orleans. Citizens who wanted to contribute to the recovery did not know how to respond to failures of leadership or get involved in solutions. Someone had to organize and rally the local population into effective participation in the rebuilding of New Orleans after Katrina. So Trumpet created C1TY. On our own nickel, we got off the dime, utilizing the ubiquitous waterline left on businesses and homes throughout the city in the wake of Katrina’s floodwaters as a means to encourage civic participation. We used the waterline as a measurement of the many things we’d “had it up to here with,” including social ills, political patronage and lack of effective leadership. Many small grass roots organizations that arose in New Orleans after “the storm” under one url: www.onecityneworleans.com. Meaningful connection points were created, including wild postings, print, t-shirts, video and interactive. This work resulted in positive citizen engagement across broad population segments and won a national Gold ADDY in 2007 – one of only 137 awards given nationwide.