Instead of being liberated by their money, many high net worth individuals find themselves increasingly burdened by the details and responsibilities of managing their assets. They spend more time managing their wealth than enjoying it, tied down by legal and financial details, conflicting financial advisors, and an inability to get away when they want to. On any given day their minds are occupied by real estate holdings, investment accounts, limited partnerships, their children, qualified plans, social expectations, and guilt. Many obligations, many accounts (Six on average — how’d we know? We just know.), many advisors, much administration. Thousands of little strings. The key to cutting the strings is beginning with a clear distilling of priorities and purpose. Free Gulliver is a company that counsels individuals by helping them plan their lives as well as their finances. Snip. It’s a company for people willing to explore and confront their purpose in life in order to build their financial strategy. Snip. Starting with a Personal Mission Statement. Snip. Putting all those advisors under one hat. Snip, snip, snip, snip, snip, snip. Easy to say, hard to do. But a good option for the Gulliver who, instead of being tied down by his wealth, would rather be free to enjoy it. Snip. Gulliver is free. Snip. Free Gulliver. Trumpet works in collaboration with Free Gulliver to create artifacts that facilitate meaningful connections. We identify opportunities for the brand to be successfully differentiated, creating a category of one that precludes competitive parries. Our ongoing efforts include interactive tools, collateral, design and development of a book and book signings, and publicity management.