New Media for an Age-Old Problem

Ever gotten a nasty bruise before a big event? This brand is for you. Bruise Relief is an old home remedy New Orleanian Barbara Cranner has been using for years, and is now sharing with the world.

And the world is listening.

Bruise Relief’s patent-pending formulas are the first topical gel and serum to specifically address the problems of bruising due to minor injuries and medical procedures. Trumpet implemented a blogging strategy incorporating postings on the organization’s website, a series of ambassador programs, outreach to “mommy bloggers” and microblogging on Twitter (@BruiseRelief) to create a discussion about the multiple uses of the product and identify company advocates in target markets.

Recently, our tactical mix generated tens of thousands of profiles in less than a week – an interview on The Hugh Hewitt Show complimented by high Twitter activity and a free sample offer.

Trumpet has also discovered opportunities to create new discussions within unique long-tail communities online who were interested in using the product as a general bruising remedy. Off-the-wall events included passing product to participants of the Running of the Bulls event in the French Quarter hosted by the New Orleans Roller Derby team.

Bruise Relief has secured distribution with 7,800 CVS locations, and is aiming to roll out soon at Walgreens and Target. The New Orleans startup is averaging 10,000 units per month in sales, with year-end sales projected to exceed 20,000 per month.

With this growing success, Trumpet has prepared the go-to-market plan for Dr. Holmquist Healthcare’s next product, Bruise Relief Ultra.

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