Naked Pizza Zags Where Others Zig

Naked Pizza does things a little bit differently, and it’s paying off. Ingredients are healthy, high-quality, and even pro-biotic. Marketing is primarily via Twitter.

The healthy approach to America’s favorite junk food has garnered national attention, with a recent story entitled: Pizza with a Point – The New York Times.

Naked Pizza’s use of social media has also made a splash, with coverage from numerous marketing and technology publications, such as Suite101.

Trumpet’s branding and social media support of Naked Pizza has resulted in a single-location take-out/delivery pizza restaurant generating more than 3 million impressions, millions of dollars in investment interest from around the world (Naked Pizza will franchise in December and includes Mark Cuban among its investors) and an efficient sales outreach with social media accounting for 5-15% of daily sales.

In an exclusive-to-Twitter promotion in April 2009, 15% of the day’s business was tracked through the microblogging tool. Later in the year, a billboard near the shop increased followership by 1,200% and received national attention when Naked Pizza encouraged customers to follow them on Twitter in return for notices about specials, contributions to pizzas of the day and discuss the importance of the probiotic ingredients.

Trumpet continues to evolve the brand, refine messaging, and create promotions that drive traffic and phone / web orders while leading the marketing and social marketing charge for expansion. Naked Pizza currently boasts almost 5,500 followers and that number is growing daily.

Recent press documenting Naked Pizza’s success can be found in AdAge and TechCrunch.com.

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