Go-To-Market Energy Around iChill
Trumpet’s go-to-market strategy for iChill has created a significant energy the newest product in the “relaxation shot” category. Social media generated the growing interest and has helped secure distribution with 7-11 c-stores (over 6,400 locations), interest from Walmart and establishing relationships with independent brokers nationwide.
We have carved a niche that is expanding market share based on giving bloggers and online advocates the tools they need to create a discussion about the space and the product.
Users can upload video, post images, access twitter posts and participate in contests powered by social media tools. The effort officially starts the week of August 17, and is an active case study to follow in real time.
Recent press:
ABC’s Good Morning America
Convenience Store News
Poytner Online
Delicious
Digg
Stumbleupon
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