Trumpet was challenged by Superdome management to rebuild the image of a facility that in the eyes of the world had become the foremost symbol of the devastation and hopelessness wrought by Hurricane Katrina. We recognized the Superdome as part of our collective history and the setting for seminal events in New Orleans that exemplify a celebratory, communal way of life, including the largest indoor concert in history (Rolling Stones), a papal visit, and more Super Bowls than any other venue in America. Opportunity exists to gain favor with local, national and international audiences through communication that gives a nod to the history of the building while pointing to the continual evolution and massive improvements that point to a bright future as a contemporary, world-class facility.