Trumpet | Don't Advertise, Connect.: Lisa Seward, Mod - This Isn’t a Marriage, It’s a Monarchy (Video)

02.09.10

Lisa Seward, Mod - This Isn’t a Marriage, It’s a Monarchy (Video)

Lisa Seward, Mod – This Isn’t a Marriage, It’s a Monarchy
Shared her POV on the future of connection planning – THE NEW CREATIVE. Ideas are the medium. We can not have channel recommendations absent the idea. Shift from creation of message to the creation of content. Connection Planning is a protocol to ensure different creative output. Or a person to ensure different creative output. Take your pick…

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