Safeguard Storage:Safeguard had grown from a single store to over 50 locations with 3.2 million square feet of storage space. Competition within the category has long been based simply on price and location. With MorganStanley as a financial partner, Safeguard was seeking to facilitate an aggressive growth strategy to make it into the top tier in the category. Trumpet recognized the opportunity to increase margins through increased customer loyalty, reducing the customer “churn” so prevalent in the industry. To do so the brand had to move beyond the commodity of selling space into a lifestyle brand dedicated to the personal organization needs of the customer. Trumpet has designed and implemented several strategic initiatives to this end, including interior and exterior environmental design of retail locations and corporate headquarters, package design, web site design and development, and online outreach. Category: StorageMedia: Interactive / Packaging / Print |
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