New Orleans CVB:For years, the tourism industry has been the lifeblood of New Orleans, accounting for some 35% of the city’s operating budget. But on August 29, 2005, the industry was shuttered when Hurricane Katrina came ashore. Trumpet was retained to redefine the New Orleans brand vs. the images of despair and failure in the mainstream media following Katrina. We were asked to convince meeting planners, convention attendees and visitors to consider New Orleans as a travel/trade destination. With disarming authenticity, we’ve been effectively communicating the rebirth and vibrancy of New Orleans, gaining trust among the business constituents of NOMCVB and helping to rebuild the image and economic foundation of the city. Our work has been covered by NBC Nightly News, MSNBC.com, Ad Week, PR Week, Travel Trade Gazette (UK), Advertising Age, Le Quotidien du Tourisme and other media outlets. Category: TourismMedia: Interactive / Out of Home / Print / Publicity |
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