FreshDirect:
In the wake of famous “Grocery 2.0” flameouts Peapod and Webvan, FreshDirect has thrived as an online grocery shopping and delivery service in New York City by maintaining a focus on freshness and quality as compared to the traditional supermarket model.
Trumpet introduced the brand with a campaign intended to echo the confident attitude that is emblematic of New Yorkers, calling out the shortcomings of shopping offline.
Category:
Retail
Media:
Brand Identity /
Broadcast /
Television